competition Tour

Competition Research Tour – plan to open a business in Berlin

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Part of developing a strong business plan, whether for an existing business or a start-up, involves
extensive competition research . By knowing what the competition is doing right and what they are
doing wrong, you can better determine your own unique selling proposition. 
Areas to research include product or service offerings, marketing activities, and target market.
Perhaps the competition is missing opportunities for new products or services, or does not serve
a particular market. Knowing this can help you fill the gap for customers.
Whatever system you use to track research it should work with your normal work style and record
keeping. If you are more comfortable tracking your research on the computer, then devise a
system accordingly. If you are more comfortable with more simple methods such as paper lists and
gathering marketing collateral or other printed material on your competitors, then devise a file or
folder system that works for hard copy tracking.
Regardless of the method, we believe that the best way is to go and visit the competition.
You know: “One picture is as a thousand of words but when you see it with your own it’s like
thousand of pictures”.
Keep in mind, your research should involve both first and second party information.
In other words, find information about your competitors that comes directly from them.
This could be flyers, their website, or brochures.  
The competitor generates first party information directly.
Second party information will come from sources other than your competition.
The majority of competition research for your small business will be in the form of second party
information. This might include information from the locals, feedback from customers of your
competitors, vendors, word of mouth, or reviews in local papers and trade publications.
It is advisable that you consider the source before relying heavily on the information from
secondary sources.


Prices:
- VW Passat or Nissan Pathfinder - 3 hours - 150 euro, 5 hours - 220 euro.

Individual or small group up to 4 people. It is a total price per vehicle, not per person
- Mercedes S Class, BMW - 7 or VW Phaeton - 3 hours - 560 euro, 5 hours - 750 euro.
Individual or small group up to 3 people. It is a total price per vehicle, not per person
- Minivan Mercedes Viano, VW Caravelle or Multivan -
3 hours - 560 euro, 5 hours - 750 euro.
Individual or small group up to 8 people. It is a total price per vehicle, not per person
- Stretch Limousine -3
hours - 590 euro, 5 hours - 790 euro.
Individual or small group up to 8 people. It is a total price per vehicle, not per person.
 
Most of the companies prefer their own schedule, but we can organise everything before
you arrive. Competition history, websites, newspapers, shops, objects, addresses, prices,
discounts brochures … let us know on time and the information folder will waiting for you.


Book now


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